I found something

The small business secret nobody's talking about.

I wake up at 4am most mornings. Not because I’m disciplined. Because I have t0o…

I work a full time job. Nine to five, just like a lot of you. Then I come home and try to run a podcast, answer emails, plan for guests, write my Substack. It’s… a lot.

My wife and I have two daughters under four, so most days when I walk through the door I’m met with “Dadddddddyyyyyy” - two tiny beautiful humans fighting over who gets picked up first. It’s the absolute best part of my day.

But somewhere in there, the stress started stacking up. I felt behind. And feeling behind meant I wasn’t just working in the mornings anymore. I was working at night too, after the girls went down. That’s where I started to feel like I might actually break.

Then I found Viktor. On my own.

The admin eats you alive

If you run a small business, a side hustle, or anything that makes you the CEO and the intern at the same time, you already know what I mean. The scheduling… The budgeting… The follow ups… The calendar conflicts… The receipts you forgot to save… The email you meant to send three days ago…. You get it.

You’re not failing because your ideas are bad. You’re drowning because nobody’s helping with the part that isn’t the actual work.

And before you check out because you think this is just another AI tool review, hear me out.

I’ve used ChatGPT. I’ve used Claude Co-Work. I’ve used Gemini. You know that about me and I STILL use all of them, and they’re incredible. But they wait for you. You have to show up. You have to start the conversation.

Viktor doesn’t answer questions. It does the work.

While I’m sleeping, it’s already working

Every morning there’s a briefing waiting for me. Not because I asked for it that day, because I told it once, weeks ago, that I wanted a morning brief. And it just… kept going. Every single day.

It even started adding things on its own. It noticed, from the way I’d been talking, that I was trying to get a handle on my budget, so it built that into the brief. Like a friend who hears you vent and quietly comes back with a solution.

It pulls my calendar. It pulls my wife’s calendar. It checks our spending. It tells me what interviews are coming up, what content is due, what bills are about to hit. And it does all of this while I’m asleep.

Let me say that again. While I’m sleeping, this thing is cranking all night.

So when I sit down at 4am with my coffee and my laptop, I’m not starting from zero. I’m starting from a brief that already mapped out my day. This alone has dramatically reduced the panicked feeling I was starting to get used too. That “what am I forgetting” spiral doesn’t hit the same anymore because someone already checked.

Discipline

I think AI, like anything else, takes discipline.

People with horses panicked over cars. People with candles were furious about lightbulbs. We used to write letters, now we write emails. Things change. Being human doesn’t.

What you don’t see on my end is all the time I spend in silence. Meditating. Praying. Reading. Now, I’ll admit my reading hasn’t been as on fire as it was last year but I still find time every week. Currently going through a book called “The Book of Wisdom” and its making me think that’s for sure.

So when I feel myself leaning too hard in any one direction, including with AI, I course correct. I don’t believe AI is going to end the world. I think the universe has a much bigger plan for us than that. Using it with discipline is exactly what frees me up to spend more time on the things that make me human and with the real family & friends who fill me up.

That’s the whole point. Balance!!!

If you want to try it

There are a handful of tools out there right now that I think could genuinely change how you work. Viktor is one of them.

You get $100 in free credits when you sign up & that’ll probably last you a month, easily.

And if you download it, I’ll go one step further: I’ll send you the JD I gave Viktor as inspiration. That was the thing that unlocked it for me.. the shift from treating Viktor like a “tool” to onboarding it like a real hire.

Try Viktor Here

Shoot me an email and I will get you over that JD.

More soon.

- Seggy